From Earth Day to Climate Week: Tunecore and Earthpercent Expand “Give Nature a Split” With Artist Donation Match

NEW YORK, SEPTEMBER 22, 2026 – TuneCore, the leading independent development partner for self-releasing artists—part of Believe, the Paris-based global artist development company—has announced a new phase of its environmental sustainability partnership with EarthPercent, the music industry climate and nature non-profit co-founded by Brian Eno, and and the Sounds Right initiative led by the Museum for the United Nations – UN Live. 

As part of the companies’ “Give Nature A Split” initiative launched earlier this year, TuneCore artists who choose to directly support ecosystem restoration by donating a portion of their streaming revenue to indigenous and community-led nature conservation and restoration efforts will now double their impact as TuneCore will match donations through the end of 2026.

Brian Miller, Chief Business Officer, TuneCore, commented, “Artists have a powerful ability to inspire change directly through their music. With ‘Give Nature A Split,’ we’re making it easier for independent artists who want to support the planet to channel their music into meaningful action. By matching their donations through the Sounds Right Fund, TuneCore will amplify their influence and help their music make more of an impact.”

Artists interested in donating a percentage of their streaming royalties to the Sounds Right Fund for nature protection and restoration through EarthPercent can simply list NATURE—the official artist page for the natural world—as a collaborator on their release and easily set up a royalty split. Once the track is released, the determined percentage of distribution royalties will automatically be donated to nature conservation via the Sounds Right Fund, prioritizing small and medium-sized conservation initiatives. Additional information can be found here.

Cathy Runciman, Co-Executive Director, EarthPercent commented, “The music community has enormous potential to become a powerful source of funding for climate and nature action. Give Nature A Split makes that participation simple: artists can share a small part of what their music earns and turn it into direct support for organisations protecting and restoring the natural world. We’re thrilled that TuneCore is now matching those contributions, doubling what artists raise and showing what’s possible when artists and the wider music industry get behind climate action together.”

Artists and labels interested in participating in the “Give Nature A Split” initiative can sign up to distribute music via TuneCore at www.tunecore.com.

About Believe:

Believe is one global artist development company. We empower local independent artists, songwriters, labels, and publishers to scale their businesses and grow audiences at each stage of their career with expertise, respect, fairness, and transparency. Operating in over 50 countries with more than 2,000 employees, Believe provides a full range of services across recording, publishing, and distribution, offering bespoke solutions engineered for long-term career growth to champion creative independence. We nurture emerging talent and shape the future of local music scenes through our own brands. This unique model pairs on-the-ground local market intelligence with a cutting-edge global technology platform, maximizing royalty optimization and global reach through privileged partnerships with leading streaming platforms. Believe is a simplified joint-stock company under French law. Learn more at www.believe.com.  

About TuneCore: 

TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles and Nashville, and operates globally through local teams based in the UK, Germany, France, Belgium, The Netherlands, Italy, Brazil, Mexico, Colombia, South Africa, India, Japan, Indonesia, Thailand, Philippines, Vietnam and Singapore across 5 continents. www.tunecore.com

About EarthPercent:

EarthPercent is the environmental charity co-founded by Brian Eno to unleash the power of music in service of the planet. They team up with artists, festivals and music companies to turn music’s global influence into real-world impact, funding and amplifying vital projects that protect nature, drive climate justice and make the music industry part of the solution. EarthPercent is the lead music partner of the Sounds Right initiative. www.earthpercent.org

About Sounds Right:

Developed and delivered by the Museum for the United Nations - UN Live in collaboration with EarthPercent, AKQA, Hempel Foundation, Spotify and multiple partners across music and ecology, Sounds Right is the culmination of a unique collaboration between global artists, nature sound libraries, renowned producers, creatives, and environmental groups who want to put music at the heart of a global conversation about nature’s conservation and restoration.